The Achilles heel of dentists (+ solution that makes you money)

 

Hello {!firstname_fix}, 
I can pretty much guarantee that this ONE email will add $10,000 to $45,000 to your dental practice’s monthly revenue if you choose to put what I am mentioning into action.
Sounds too good to be true, I know. 
But it isn’t. 
And by the end of this email, you will see why.
See, when I started sending new patients to dentists, I had to do a lot of research on how dentists operate, what their costs are like, how much does the practice need to make per hour to break even etc. 
During that time, I came across a very interesting statistic: 
Percent of adults aged 20-44 with untreated dental caries: 31.6% 
This stat just tells only part of the story though. 
The truth is that most people just don’t like going to the dentist
In fact, I know many people who KNOW they should go to the dentist, but choose not to. 
Why?
Well, part of it is that they don’t have the insurance or the budget to get the treatment. 
But a bigger part of it is simply because they have heard enough nightmare stories about dental visits to not even give it a shot. 
This is partly the reason why you might spend a lot to bring a new patient in & that patient won’t return after receiving the treatment. 
Because once again…
To many people, dental visits are “uncomfortable” and “anxiety inducing”.
So yes, there is a misconception out there which prevents most people from “dropping by”. 
And this is one of the reasons why you, as a practice owner are spending a fortune to get new business and only partially succeeding at it at best. 
See, chances are that you want new patients to become recurring patients AND refer their family and friends to you.
Am I right?
Yep! Thought so.
So what is the solution?
Educating the patient. 
See, when someone comes into your dental office, you should get them signed up to a weekly newsletter after they are treated. 
On their exit, just ask them to give you their name & email so you can “add them to our weekly newsletter for discounts & new treatments”.
Why?
Because: 
1. Doing so allows you to stay in touch with them. 
2. Doing so allows you to educate them & build trust with them
3. Doing so allows you to stay in front of them so when they think of going to the dentist, you come to mind. 
Here’s what you mention in the weekly newsletter:
– Why oral health is important and what kind of diseases you can get if you don’t take care of your teeth & gums
– Why a visit to the dentist is frowned upon & why this shouldn’t be the case
– How much they are losing through gum disease (both financially & otherwise)
– Any treatments you offer for patients who have anxiety (sleep dentistry)
– Case studies & testimonials of previous patients who were scared to death of going to the dentist & making out of it alive 🙂
– And then sparingly, give them subtle (but convincing) reasons to book an appointment with you.
The best part is that once you set up your email autoresponder, it does all of it for you automatically!
See, most dental clinics just don’t educate their patients.
Most dental offices aren’t using a newsletter (also called an email autoresponder) to keep patients coming in. 
And this results in slimmer profit margins for the dental practice. 
On the other hand, the few practices who are using an email autoresponder are taking away your business & are getting repeat patients for much less.
If you don’t have an autoresponder marketing for you on auto-pilot, you are losing anywhere between $10,000 to $45,000 per month. 
Now imagine having an autoresponder in place. 
Here’s what you can expect:
– Getting 1-4 calls daily from previous patients, who want to come in for treatment
– Getting so many calls that you can only give them an appointment 4-6 weeks out
– Getting 5/5 on Google reviews (because your patients trust you more & you appear as an authority figure to them)
My team has a system in place where we write out an entire 6 months worth of newsletters for your dental practice. 
These emails are unique to your dental office. 
Needless to say, it is a lot of work and it takes us 4-6 weeks to fulfill. 
However, I am sure it will be well worth the investment.
Feel free to message me if you have questions.
Thanks, Yasir Khan
Founder of Promote DentalFind me on [Facebook] [LinkedIn]

 

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