Most dental practice owners are extremely busy people.
Unless they are close to retirement or have been gifted a really unique (read “lucky”) practice, they are the ones managing the day to day tasks for the most part.
This means that they are directly responsible for:
In other words, they are wearing 20 different hats AND treating patients.
Yes, this is the case even if they have an office manager and very competent staff.
If you are a practice owner, you are probably nodding your head as you read this.
The reason why I bring all of this up is simple:
Because you are doing ALL of what I mentioned above, you are working IN your business as opposed to ON it.
There is a huge difference between the 2.
Now, if you are working in your practice, you simply do not have the time or the initiative to work on your practice and grow it.
Because you are probably exhausted by the day to day chores.
For comparison now, let me give you a visual of what the top dental offices do.
Firstly, they have practice owners who are for the most part, disconnected from their practice.
This means that these owners might be working in the practice (say 3 hours a day, 2 days a week), but they are mostly working on it, allowing it to grow.
Now, because they have some free time to catch their breath, they are able to brand their practice in a way that it appeals to the “right” kind of patients.
A very common theme I see here is that such practice owners create video case studies of patients they have “wowed” in the past and they feature in on their website.
Here’s what they do:
Yes, it takes some work.
Yes, the rewards are immense.
And yes, only the top 2-3 dental clinics in any city are using this approach.
Speaking of benefits, here are the top 5 benefits of having video case studies on your dental website:
Whenever we start working with new dental offices, we make sure we create case studies for them to re-brand them as the elite.
This ensures that they get more business and more importantly, that they get the right kinds of patients.
If you are interested in having us map out your entire strategy to 2x your revenue, book a FREE strategy session with me by clicking on the banner to your right (or below) or by clicking the consult button above.
Limited appointments available.